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" antitrust law " apply exercise to block market change goods to become loose ag

来源: 作者:Stand originally 时间:1999-12-31 Tag: 点击:
On August 30, 2007, standing committee of countrywide National People's Congress the 29th times the conference votes passed " antitrust of People's Republic of China law " (the following abbreviation " antitrust law " ) , apply on August 1, 2008 definitely. " antitrust law " set action of 3 kinds of forestall, namely: Operator reachs forestall agreement; Operator abuses the market to control a position; Have or may have eliminate, the operator concentration that qualifies competitive result.
Behavior of afore-mentioned 3 kinds of forestall, before two kinds of influence it may be said to blocking the market again at present " shake " . Concentration reflects at 2 o'clock: Value policy and step area sale. Run a company as serious check, basically be to pass 4P sale to combine strategy to implement industry competition strategy, namely product (Product) , the price (Price) , channel (Place) with sales promotion (Promotion) . Company of the production that weigh card is controlled to distribute price and channel respect very strict, wanton to violating the agency of compasses punish again, get on 10 thousand yuan at every turn.
Current, the branch that home blocks a company again sells channel basically by agency (average dealer and specialize in inn) form, sale mode is distribute mode, sell goods on a commission basis mode is basically opposite less. Home blocks the cent of agency to sell ability to had had year of 500 thousand distribute level again, distribute dimensions makes an appointment with 100 billion yuan.
In the distribute system of the enterprise that weigh card, specialize in distribute to include 2S and 4S two kinds of different storefront. According to capital actual strength, 4S general component is 3 level: Miniature (year sales volume 300 the following, sale 60 million yuan the following) , medium dimensions (year sales volume 300~800, sale 60 million ~1.6 100 million yuan) , large scale (year sales volume 800 above, sale 160 million yuan of above) .
New code makes agency has speech right more, have to distribute product especially " proper motion price counterpoises " . Be in " antitrust law " the forestall agreement provision in the 2nd chapter, prohibit operator and trade to reach following forestall agreement relative to the person: Secure the price to commodity of resale of the 3rd person and demarcate the lowest price to commodity of resale of the 3rd person. Operator disobeys this code to decide, reach and implement forestall agreement, execute the law by antitrust the orgnaization is instructed stop to violate act, confiscate illegal earning, handle sale of on one year 1% above, 10% the following amerce; Have not implement reachs forestall agreement, can be in 500 thousand yuan of the following amerce.
"Low " it is large 4S specializes in what inn market competes " groovy weapon " . Have " proper motion price counterpoises " agency, the need that can compete according to the market has politic sex " sales promotion " . The basis blocks the gain analysis of agency again at present, large agency especially large 4S specializes in inn to have good financing capacity; In gain respect, have gain diversity capacity more; In use field of short-term finance tool, also have certain personalized measure. Current, large 4S specializes in inn and character, although the cost price under the enterprise that weigh card (do not contain return profit end of the year) sale, also can have certain super profit. But the 4S of relatively medium dimensions specializes in inn, because capital shorts relatively, financing channel is relatively narrow, the 4S store that builds especially, fixed investment adds operation capital to need 5 million yuan probably, difficulty still compares for the 4S inn of this pair of very much medium scope. Of inn of this kind of 4S live the state is exasperate, come from the year job index that blocks industry make known to lower levels at weighing on one hand, come from on the other hand with the brand the competitive pressure of other agency.
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