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New standard causes an industry to shuffle high-end freezer is defeated coessent

来源: 作者:Stand originally 时间:2008-12-29 Tag: 点击:

As much door, to opening the door freezer lasts to the limit of one's capacity grows, beautiful, the brand such as long rainbow, Kang Jia begins strong enter. But, the addition of the brand did not change market of freezer of domestic high end coessential the appearance that change, all freezer features are much high capacity, much door, more lukewarm area.

Big freezer becomes manufacturer to dig gold " rich ore "

Much door, to opening the door freezer market is making freezer trade the biggest " golden mine " . Come from data of Zhong Yikang statistic to show, much door, right a door freezer is retail volume share last year relatively rose 2004 170% , outclass freezer is overall of sales volume year all amplitude. Predict 2010, our country will have 57 million families to choose to be bought newly, change buy much door, right open the door freezer, this means this one market to be put in very large ascendant space. This year in April, sea letter much door, to opening the door freezer appears on the market in countrywide batch, become country the 14th marchs the much door, brand that puts box market on the ice to opening the door. Come from national beautiful electric equipment to wait sell the statistic of field to show, this year first half of the year, much door, right the increase sharply of freezer sales volume that open the door, with photograph of the corresponding period was compared last year, sales volume grows 40% , more and more consumer begin to deliver the view the energy-saving freezer that Xiang Darong measures.

High-end market frequency shows " low end competes "

But as competitive aggravate, coessential change perplexing much door, put box market on the ice to opening the door. It is 3 years ago, much door, right a door freezer market is only the very few number such as Xi Menzi, LG, SamSung foreign capital brand whacks the market; Enter 2008, fly sound of letter of sea Er, sea, look, beautiful water chestnut, newly before waiting for market sales volume 5 old brands join in entirely, refrigerator is new of army beauty high-key also grab feed this market. Those who come in great numbers is new receive a trademark, did not bring contend for surprise a bottle of colourful innovation technology, almost all brand is dedicated at making " much high capacity, much door, more lukewarm area " freezer.

The sea believes freezer controller to think, chan Ping " much high capacity, much door, more lukewarm area " the simple die copy that waits for explicit expression, can be in only coessential defect is jumped over in the market atmosphere that change deeper, freezer course of study cannot weigh course of study of skip air conditioning tens of brands are coessential the track of an overturned cart that spends competition. Want to win out in the battle royal of a few 10 brands, only support " the person has me " technology and product, not quite actual. Additional, raw material price rises ceaselessly, the RMB appreciates continuously, exit not free, make the management cost of the enterprise rises ceaselessly, this makes freezer industry price war outspread also to high-end product range. The reporter discovers in interview, many 2, the freezer brand seek of 3 lines " in order to measure score a success " cause price war, in also participating in even those well-known foreign trademarks its.

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