Below market economy condition, no matter go up from the strategy,still look on strategy, the brand function of the enterprise already was head and shoulders above original category. What the user looks is single product not only how, the production method that what value more is a product (technological process) kimono Wu level -- in recent years company of project machine product is in mark how to make with product registered trade mark the problem such as in order to and each other relation arises a few bewilderment in the light of the enterprise in market sale, register in brand, famous brand is founded a few contradiction were encountered in waiting for the job. The civilian battalion company that transformed to make and come by the state-owend enterprise in the past especially, turning problem of a few bequeath in controlling a process was not solved in time, manage to in the future market bury played hidden trouble.
Enterprise label reveals market power
The registered trade mark of the enterprise is to make the enterprise reachs a product in the market the influence in managing does not suffer encroach, try to protect with legal form. This is the function with the basiccest registered trade mark. Most enterprise knows this. But fall in market economy condition, no matter go up from the strategy,still look on strategy, the brand function of the enterprise already was head and shoulders above original basic category. The visual element such as the standard font of name of brand, label, company and idiomatic standard colour and idiomatic catchword, mutual the connection between is closer and closer. The identifying of the enterprise symbol do not answer again with alone form (set except applied system place) optional ground appears or change, must form a whole visual system. The body in only such ability compete in increasingly mixed market reveals the culture feature of enterprise individuation.
The standard font of this kind of label with the enterprise or name serves as the strategy of registered trade mark, for the enterprise the promotion of a series of products brought remarkable result. Its advantage is: No matter enterprise henceforth reproduction how many phyletic product, applicable is same a brand. Run through commercializing especially, whole to portraying a company bodily form is resembled and the action of get twice the result with half the effort reached since strategy of company old brand.
Enterprise label reflects integrated level
On international at present more mature big company, although the history has accident each, but these successful companies have a common characteristic: Be from beginning to end in market competition " walking on two legs " . It is new technology of ceaseless on the craft instrument that product research and development, product makes application; It is the constant in market sale transmission, identifying that pervades this industry next the strategy (visual sense of action of business concept, company, business, this tripartite face is the main component that makes company culture) . Among them visual identifying included an enterprise to mark (brand) the standard font that reachs a name and idiomatic standard colour.
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