Wo Erwo is the project machinery company that lead position is in on an alive bound, its oneself brand " VOLVO " already was travelled together by the world place is accepted, the market is beautiful praise degree taller also, because Woerwo is in before strong brand strategy is shown in buying case for many times, this makes people right " Shandong faces industry " of the brand go leaving generation a lot of guess.
On July 9, shandong faces labour to hold press conference of new brand strategy in Beijing. On the news briefing, this " the brand guesses " end finally -- , Shandong faces industry original triangle marks and " Shandong faces industry " model of written characters all is withheld, just be in most lower part increased " firm of member of Wo Erwo group " model of written characters. In the meantime, shandong faces labour to roll out brand-new brand strategy -- , " achieve internationalization to face industry, build calculable brand " , among them " bear the weight of reliably great trust " the core value that makes Shandong face labour brand. So far, double brand strategy of Wo Erwo decides formally.
The buys stay away from home of layout Shandong Wo Erwo
Wo Erwo in recent years business is extended, come true more through be being bought. Because rolled steel of dollar exhausted soft rises in price,wait for the influence of adverse element, car industry get into trouble of Europe. Fertile Er Wo Yi decided to bring its like that 1999 think the car business that be proud sells Ford company with 6 billion dollar. This decision raises a mighty uproar for a time inside Swedish home and course of study at that time. But next, wo Erwo adjusted industrial structure centre of gravity, those who developed global range is large-scale buy.
In last few years the main target that Woerwo buys includes: The business of road surface machinery that company of truck of the grab business that SamSung is versed in again, Reynolds, Michael truck company, Shandong faces labour, day to produce diesel engine company and Yinggesuolan. Through more than 10 great annex recombines, wo Erwo dimensions grew several times, become one of tycoons that world project machine, heavy-duty lorry and domain of engine of heavy diesel oil not allow to ignore very quickly.
Meanwhile, although the product is in Woerwo,Chinese market is had rate is good also, but compare at other enterprise of a few foreign capital, expression is goodish however. It is early before 10 one's remaining years, wo Erwo has seen the high speed of market of Chinese project machine develops beforehand, seek the opportunity that enters Chinese market all the time. But till 2003, wo Erwo still insists to enter Chinese market with solely invested means. Later, as enterprise of other and large foreign capital in succession with joint-stock the way that buys enters Chinese market successfully, wo Erwo also begins to turn and the partner is sought in China. In this among them, shandong faces labour to become one of targets that Woerwo pays close attention to most.
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